Social Media - Recruitment - Sep 2009

Speaking at a Business Forum in next few weeks and have landed topic of social media and recruitment.
Now here is the issue - we have case studies, we have read 1000s of words on topic, attended many seminars and advised numerous organisations (some even got good advice). The audience is a mix of experienced recruiters, with wildly varying levels of experience in digital and social/business networks. Time slot - 20 mins (+ questions).
So, i sit here pondering - where to start/end? - what to include? - what to to exclude? - keep it to UK or look at US too? while keeping it engaging and pitched at right level.
Clearly as i am lazy - my starting point will be a couple of other presentations i have done on topic that can be updated and then i have a fantastic recent piece of research that i can source/make reference to/ rip off (delete as appropriate)

I often think that the true skill in advising companies on emerging technologies/media is not to know everything and show how clever and expert you are but in translating it into bite size chunks of interesting and useful info that they can go away and use or at least tell their boss and impress him/her.

So in terms of structure - i tend to always revert to "Golden Rules" Top Tips" "Dos and Don'ts" and finish with "Do the following 5 things tomorrow" - its worked ok so far...