I really like how Monsoon Accessorize are running their Twitter recruitment account (let me declare an interest - we work with them on some media stuff - but not this). It feels exactly what a company should be doing at the moment (given budget restrictions)
- posts jobs - but not just bare text
- it has a tone of voice which reflects company and rec team
- it is up to date and busy
- its not trying to blast in and get 1000 irrelevant users - it seems they are happy to organically grow it and let it take (a directed) life of its own
anyway - enough of being positive - i will find something to criticise now
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