OME's Social Media Recruitment Advice in as few words as possible

OK - going to try and summarise as concisely as possible - our current advice to recruiters (Sep 2010) on this topic. Please be aware that this by definition is huge oversimplification and generalisation but i wanted to see if i could do it.

1. Answer question - why are you doing it?
2. Do it - engage - don't come up with reason to delay - do something now
3. Its more about time than money
4. Don't outsource too much to people like us - much needs to come from within
5. But let an expert guide you, kick you off, assist where there are gaps
6. Appoint internal social media champion/s and give them external/internal support
7. Measure but accept measurement tools are not perfect
8. Don't try and do everything. Possible priority list may be LinkedIn, Twitter and micro/niche blogs, specialist forums etc.
9. Launch, engage, measure, enhance, review.....

Final Notes

• we have stopped including Facebook ads in this area, targeted cheap effective advertising fits in snugly next to all other forms of SEM and depending on your recruiting needs - if you are not taking advantage of this source - you are missing out.
• there is the massive issue of content strategy which i have studiously ignored above - it is very bespoke to each organisation - and requires more space than this list can provide
• please place any fat proposal asking for £50-70K for social media strategy roll out in the bin - you will be very disappointed