when we were a tiddly business about 3 or 4 years ago, we did 2 documents as a bit of marketing one called "10 biggest mistakes organisations make in digital recruitment" and the next one "10 things organisations should do today in.....". It was bite size tactics and tips written in a classic "no bull" OME way. This had 2 effects.
1. It was really popular - led to us winning business, starting conversations, forming partnerships that endure today.
2. It was massively ripped off. The most notable being a media (Centaur owned) who sent out a customer email "10 biggest mistakes organisations make in digital recruitment" with zero changes in text. and another ad agency - who had the temerity to change about 4 words and claim it as their own.
Anyway - over lunch Kork and I thought we should re-visit it and refresh it for 2011. so here goes OME top tips.
Its not a strategy, its not comprehensive, its not bespoke. But you know what - most heads of recruitment would benefit from doing quite a few of these.
No comments:
Post a Comment