Friday, 21 November 2008


Been having some interesting conversations with the team at Linkedin in last few weeks and getting some corporate contracts arranged for our larger clients. I have to declare an interest here - I absolutely LOVE this product.
The growth in users is phenomenal (1 million more every 15-16 days globally) - the profile of the users amazing (avg UK salary £62,000 which used to be higher than global avg but is now lower - following sterling dropping like a stone) and usability simple.
We have undoubtedly seen improved results in some targeted campaigns we are running in last 6 months - but i cannot profess to know where Linkedin will end up in the recruiting/employer brand piece - will it be a market dominant place for senior executive networking/communicating/advertising or a big fat senior CV database. Gross oversimplification i know but both are sort of possible.
Next 2 years will be fascinating.

Thursday, 13 November 2008

Debate on Social Networks - Facebook - Metrics etc

I have waded in to an interesting debate here on Digital Recruiting blog - some well argued stuff. I cant help thinking we are all right in our own ways but thats not a very interesting thing to say - so in fact i am 100% right and they are all misguided!!

Friday, 7 November 2008

Impact Of Jobsite TV Campaign

Had the first feedback as to impact on the Jobsite splurge on TV advertising (and other media)

Application levels have increased 27%.(October vs September)

New registrations ( only) have increased 48% (Oct vs Sep).

Searchable CVs are up to 679,000 - with new CVs up over 100% (Oct vs Sep)

It is important to note when discussing media stats that i actually trust these numbers - i can't quite work out whether i expected the figures to be even higher - it was a very big impact campaign.

TV advertising tends to be brand building led rather than direct response but this does show you that the connection can be made between TV ad and searches/registrations (or did they just up the SEM spend accordingly at same time!)
I think the benefits will accrue over a long long period of time and that Jobsite previously probably the lowest profile of the general job boards amongst UK populace will no longer occupy that slot and that this definitely will result in improved long term traffic stats.

Tuesday, 4 November 2008

State of the OME "Nation"

OK - so here is the broad economic news from a young, growing but still relatively small player in the UK recruitment advertising marketplace - has recession grabbed us, are we sailing serenely onwards - can you read anything in to our performance to indicate wider trends - see below
  • We are doing OK in terms of monthly revenues and still growing. July 2008 was our biggest ever month - followed by October 2008. (we launched in May 2006)
  • 90% of our clients are still actively recruiting - with a couple of organisations that have a freeze or as near as damnit. Fortunately for us we did not have much exposure to Finance/Financial Services
  • This recruitment activity tends to be normal stuff rather than big projects - huge store opening programmes etc.
  • New business has driven our year rather than our existing clients' growth. We have had a great year in this respect - i think worth looking at why for a second
  1. We are a young dynamic business - we bloody should be successful in new business - its not a very exciting (or rewarding) place to be if not
  2. We have focused very hard at it as we are concerned about the wider picture and we have invested heavily in staff this year - so we need to make sure they have some work to do!
  3. But i think fascinatingly - OME/online recruitment represents a cost saving approach to recruitment. yes we are innovative and quality should be high - but ultimately we save clients money and reduce cost per hire. This downturn is undoubtedly driving people online although it may not feel like it for a bit. The most positive thing about this year - is i am utterly convinced about this point. Anecdotally - 50% of the new client meetings we attend tends to feature a version of the HR mgmt telling us how much was spent on recruitment last year (including all rec con/agency fees) - and the mission is simple - helps us dramatically reduce this figure.
  • Most of our billings are based around core products of Job Board Media, SEM, Campaign Mgmt, Consultancy fees (including Technical). The more esoteric cutting edge stuff has sat out there unsigned off - and i kind of agree with those decisions if budgets are limited.

So not sure it tells anyone quite what is going on out there - but for us its OK - but would like it a bit better please!