Tuesday, 10 July 2018
In grave danger of disappearing up my own bottom - i've been contemplating recently about what we are as a business - what services we deliver etc.
What are the options?
1. Recruitment Advertising Agency - This didn't really work for us 10 years ago and so now when we get lumped into that bracket I feel that it’s especially ill-suited to what we do.
2. Media Planning/Buying Agency - we do a shed load of this so – it’s not wrong - but it’s pretty limiting and doesn't cover all the other stuff we deliver
3. "Recruiter/Employer Marcomms"? – that is so dull and pretty meaningless
So...….I increasingly occasionally refer to us as a Performance Agency - in that we create campaigns, optimise, manage, report and are targeted by clients to produce tangible results - typically applications / hires. This is very much a term nicked from the consumer marketing world.
But it does cover the brand work, tech work, the innovation, planning/buying, campaign mgmt, analytics, content etc. So not a terrible fit
Tell you what - I think I should go back to doing something useful and leave labels, names, mission statements well alone.