Monday, 30 November 2009

In Briefs

1. Louise is running UK rec blog of the year again (i was shortlisted last year) so vote here. When i look at the blogs - i thought that Digital Recruiting should have won last year but this year (the DigRec Collective have lost a bit of blogging motivation) i think that Peter Gold's blog is the one i find most interesting and relevant stuff on.
2. Had a very important re-tender last week which went successfully. Although - we were up against an individual and an organisation that i massively respect so my natural pessimism was partly preparing me for the worst. It has made me think that we have to a) keep innovating and progressing and b) keep the very high customer service/satisfaction levels in order to retain our competitive advantage. I think its fair to say the competition is coming - the bad news for them is that we will make sure we have moved it on again next year.
3. Have decided to have a massive blow out for company xmas do - everyone has worked so hard this year in difficult circumstances - we are going to Arbutus for lunch on Dec 10th and then onwards and upwards from there. There will be talk of going to a club and being out till 3 am - although i expect i will be a broken man and in a cab by 10.30.
4. Our most satisfied customer at moment is MinistryofWaxing - who have been quoted in Mail and interviewed on radio today related to Simon Cowell waxing story. The media found their details via our rather super SEM campaign. Have booked myself in for a pre-wedding treatment - probably not the Boyzilian though.
5. Presenting award tomorrow at IPAC awards - its a gentle re-entry into what was a large revenue stream of ours - where we advised media owners on their digital classified products (mainly launches such as key103jobs, supplychainonline etc). Its at Vinopolis - so have a feeling it might get messy - but then its December tomorrow isn't it....

Wednesday, 18 November 2009

Making Money out of Digital Recruitment

Its been a month of meetings, proposals and tendering. If i looked at the money in as opposed to effort out - it probably does not tally but we have added 2 new clients (welcome PGC and Dixons) and it feels better out there even if feelings don't pay the bills. Overall we are still up year on year so the team deserve a very nice blow out for the Xmas bash this year. But 4-5 more good weeks to go before any let up.
Anyway - in this process of meetings i have been able to see many other proposals from other agencies both traditional recruitment and digital specialists (non recruitment) and some interesting ways of making money seem to get slipped in to the deals. Most common listed below.
1. Campaign Management - these costs generally are far too high - either the agency is getting a bad deal from a 3rd party or they are trying to make the margin here. Reporting is incredibly important and a key part of any campaign we run but the costs need to be proportionate - i don't think there is any justification for 20% of media bills for this service - discuss....
2. Appalling media buying - again 2 possible reasons a)cant negotiate with media or more likely b) marking it up massively. Now in the interests of full disclosure - when we have achieved huge discount on certain deals i am sure on certain occasions we have kept part of it (with agreement from client) but its silly when you are trying to charge a big Monster 12 month deal out at 10% discount for instance.
3. Production charges. You absolutely need to charge a rate for work you do - but its silly to charge occasionally v high prices for 30 seconds work.

Interestingly - what i don't tend to see is proper charging out for the expertise involved in planning buying managing a digital campaign - that is the real value but the industry still seems shy to price accordingly.