Wednesday 21 October 2009

OME News

So we are expanding!

As of Monday our newest member of staff Bethan Trezise joined. She is ex Golley Slater and will be a great asset to the team - by accident rather than design we had become rather male oriented so i also hope she may bring a more civilised air to the office too!

We have added new clients in form of Ping Pong, Cote Restaurants (i can't work out how you put a circumflex over the o) and DSGi too in last month so this post catches me in a happy mood.

Also delivered a breakfast seminar on social media and recruitment (is there any other seminar topic at moment) to 5o retail HR managers recently which seems to have gone down really well and has generated some very exciting enquiries)

But the last 10 weeks of year are absolutely crucial in us having a good year compared to just an OK one. So one more big push for us all (we have pitches/re-tenders/large proposals aplenty - not all necessarily good things to be doing) and we can put this "interesting" year to bed.

Friday 2 October 2009

Dodgy Online Stats Part 73

Yesterday, they revised the statistic to 4% down year on year - a miscalculation apparently...

Thursday 1 October 2009

Dodgy Online Stats Part 72

Everyone in our industry has rightly been getting very excited about recent IAB/PwC market stats . The most exciting top line figure being Internet has overtaken TV as biggest single ad sector.
However less trumpeted but possibly more remarkable is the following
"Online classified advertising grew by 10.6% year on year to £385m" - this figure relates to H1 2009 (vs H1 2008)
I just don't believe that stat.
Lets assume online classifieds consist of listings (banners/MPUs etc are counted as display) for
Jobs, cars, homes, travel
Which of these sectors was up year on year in 2009?
Most media owner MDs i speak to say that they are down +20% year on year (and i think that is a decent performance - there is much worse out there)

I think we need some clarification from IAB/PwC as it would be a hell of a performance to out perform the UK economy in such a startling way