Thursday 22 August 2013

LinkedIn UK Revenue

Warning - this post is a pretty dry analysis and estimate(posh word for guess) of what revenue LinkedIn are generating from UK businesses for candidate attraction/sourcing (inc career channels etc)

OK - so most recent public trading statement is here =- from this I reckon the following (my comments in bold)

Second Quarter Financial Details and Operating Summary
• Talent Solutions: Revenue from Talent Solutions products totalled $205.1 million, an increase of 69% compared to the second quarter of 2012. Talent Solutions revenue represented 56% of total revenue in the second quarter of 2013, compared to 53% in the second quarter of 2012.

This is OME's world (ie companies buying licences and recruitment products)

• Marketing Solutions: Revenue from Marketing Solutions products totaled $85.6 million, an increase of 36% compared to the second quarter of 2012. Marketing Solutions revenue represented 24% of total revenue in the second quarter of 2013, compared to 28% in the second quarter of 2012.

Selling the senior audience to advertisers (airlines/tech vendors/financial products) like any other media

• Premium Subscriptions: Revenue from Premium Subscriptions products totaled $73.0 million, an increase of 68% compared to the second quarter of 2012. Premium Subscriptions represented 20% of total revenue in the second quarter of 2013, compared to 19% in the second quarter of 2012.

Cash from the individual I guess some staffing agencies and some orgs - make the user buy this on own credit card (and claim back) but lets ignore

Revenue from the U.S. totalled $224.3 million, and represented 62% of total revenue in the second quarter of 2013. Revenue from international markets totaled $139.4 million, and represented 38% of total revenue in the second quarter of 2013.
Revenue from the field sales channel totalled $209.2 million, and represented 58% of total revenue in the second quarter of 2013. Revenue from the online, direct sales channel totaled $154.4 million, and represented 42% of total revenue in the second quarter of 2013.

So, now my bit
Assumption- that they make same proportion of revenue from talent solutions outside USA as they do in USA

- Therefore - LI made $78million in Q2 from talent solutions in rest of world ($312m over year)
- This figure is increasing as total LI revenue is increasing and the % of revenue from talent solutions is increasing
- UK market is biggest market outside US – how much is UK?
- My estimate is - as follows - UK represents 8.6% of LinkedIn users (outside North America)– I reckon that translates as UK represents 17.2% of revenue – variable here is I am unsure about Canada (and where that revenue sits) as Canada must be a decent revenue (not sure if figs included in US)

So - what does that mean

- $12m from talent solutions last quarter ($50m this year)

My top of head calculation LI would have been a bit higher than this - but one thing we all know is the numbers only going one way.

Monday 5 August 2013

Instead of writing this proposal staring at me from my desk - I will talk about my random irritations in world of digital, recruitment and media

1. getting an email or tweet - upset that I have stopped following somebody on Twitter. The beauty of social media is that we are free to follow, connect, friend who we do or don't wish to. a "don't leave me" tweet is a tad needy I think (I am clearly largely talking about professional or acquaintance networks rather than our actual real life friends)

2. Everyone slagging off supposed "social media gurus" - what I see when attending events or talking to knowledgeable people is - in the main - people offering best advice (admittedly some of it is common sense). Very few in our circles offer untold riches by following their advice but they do offer a path to more progressive, innovative candidate attraction and engagement strategy. And the candidates/employees seem to like it too!

3. Still occasional "Invitations to Tender" passing our desks, Send a big proposal and get on a long list of 10-12 and more work and get on shortlist of 5, repeat and get on a shorter list of 2 and....hope you win. Just think of all that UNPAID work that goes into winning or (even more importantly) losing business. The world of recruitment marketing has generally moved on its about projects, a small list of trusted suppliers (refreshed of course over time)and is all the better for it.

4. Negativity - still loads of it out there. My opinion is the economy is getting better but if it isn't then there is sod all I can do about - so lets carry on doing the best job we can. and let the big stuff happen.

5. and finally my own power of predictions. I used to do a review/preview of the year when I started this blog and I would not have believed that in 2013 - we would still extolling virtues of great content/copy, PPC as an innovation, make it easy for someone to apply (user journey) - but I can assure you we all are talking about these things. Ultimately I think that these elements are constants not developments and we will always have to review and improve them.


So moans out of system - OME are doing great, British sport is best ever and the family is fine (did I get the order of priority right there)