Wednesday 28 January 2009

Am i immune to loss of data stories

is it me or is the recent Monster story - a story that appears about 3 or 4 times a year in different formats (Government about 3 times last year and i am sure Monster have been the subject before.) I had to get immersed in it as we are knee deep in a couple of campaigns (1 for government) with Monster and i need to make sure i communicate 100% accurately with clients about it but otherwise i could nbot bring myself to engage with it. Possibly a problem!

Wednesday 21 January 2009

Print Classified Advertising Downturn Cyclical...

lets hope that as of today and the behemoth of classified advertising the Evening Standard being sold for a quid that we don't hear the cyclical argument ever again.

Wednesday 7 January 2009

My Favourite Prediction

in our industry is one i have been quoting for years but had not actually double checked its veracity till just now "I see little commercial potential for the Internet for at least ten years.” by a certain William Gates III in 1994.
It makes me feel better when i state things like i think Twitter is a load of old tosh and such like.
Ultimately a sign of how actually important our predictions are - was his response when called on this after Microsoft started putting $$$millions in to the web was "I was wrong, so what..."

Monday 5 January 2009

2009 - Unleash Hell

Back in the chair - and actually rather excited about year ahead. No predictions/resolutions or such like but it will be a bloody tough year in which we will have to show demonstrable tangible value, will have to make every effort to publicise these facts (thats selling!), maintain brilliant client and supplier relationships and control costs. easy!
I really think the direct sourcing /cost per hire message is getting through and that we are at a tipping point - but macro economic factors can obliterate the tip short/medium term so hang on as its going to be a bumpy ride.