My measured analysis of the ad agency revenue model

With also some of my unmeasured analysis of the ad agency revenue model

http://www2.peoplemanagement.co.uk/pm/articles/the-next-top-model.htm?name=recruitmentmarketing&type=section

Its a classic but still annoying

Did some work for a small client - demonstrating what we do, how we would do it and the results they would receive. I then spy this morning that they have taken all our advice and decided to try and do it themselves to avoid paying our "very reasonable" fees. Its pathetic really and i am not going to let it damage my general optimistic view of people's intentions, but i hope they really enjoy the saving of a few hundred quid by tucking us up. Anyway, lets move on....

Digital Recruitment Seminars - pain or pleasure...

I have spoken at and organised and attended a lot of seminars on topic of digital recruitment and to be honest i have never been wholly happy with the content of what was delivered, normally for following reasons

• quality of speakers (apart from me that is!)
• Case studies which are merely excuses for a company to tell us how great they are - and as you sit there you wonder "did it really happen like that?... probably not"
• Content that tells me nothing new (that could be more my fault than the conference i know)
• too long - i have realised that my concentration span is never going to get past its current status of about 42 seconds. So the longest i can physically spend in a hot dungeon of a conf room is 2 hours max

I dont mean to be too critical as they are bloody hard to get right.

Anyway - we have a chance to change all that or die trying as we are launching, alongside the Telegraph, a series of digital seminars for HR managers / Recruiters in September/October that will be concise, witty, info packed and beautifully formed. Will update with more info in next week or so.