Wednesday, 10 December 2008

Monster Re-Launch

This post is an admission that i am not going to get round to blogging in full on Monster's relaunch - a presentation of which i attended on Monday. But briefly - its a big step on road to interactivity. adding value to the job board offering, making users much easier to target with relevant content. So well done to them for investing and improving in today's climate and trying to change the competitive field from marketing to technology/search/content.

The long term benefits of this will become clearer over time but the initial and clearest short term benefit will come from changing the very clunky back office to something that will much more user (client=user) friendly. Monster's back office is a pain and the data entry and ad optimisation team here really hate it and i am sure this view must be echoed across all clients. and impact negatively on data quality and ad response.
interestingly i scanned the room i was in (largely ad agency people in audience) and thought probably only about 10% of this room have ever been in Monster's back office and so have no idea of the significance of this part of the relaunch - but our clients will probably get more out of this than the sexier stuff in the pres.

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