UrbanMole

Had a really enjoyable meeting with Andrew from UrbanMole who ran me through the site and what their plans were. I loved the concept as they have a clear target market and a compelling reason for that target market to use the site (rather than one of the other social/business network sites out there). I love the TripAdvisor type peer review and referral elements. Now its all about the execution - and so the really hard work begins....