Sadly i am not going to make it to theRecruitment Unconference this week which will heavily focus on social media and recruitment and latest trends and predictions for what is happening in digital recruitment world. I am sure it will be a great event (many of the top people in our industry are contributing) and i wish them best of luck. I have a very good excuse in that i am getting married on Friday but it has got me thinking about events and what i bust a gut to attend as opposed to attend if i can.
My "rules" are as follows
1. "Its about clients, stupid" - our business is funded by clients - i attend events where i can meet new and old ones and hopefully make some connections that can turn into future business. Many events are supplier led where i am the client - which though nice to be popular - don't offer me valuable new contacts as our supplier relationships are generally very strong already.
2. "preaching to the choir" - connected to above. I am part of the vanguard of the recruitment digital community and it is populated by charming funny interesting people however though i find it enjoyable mapping the future of our industry at a seminar or over a beer - it does not necessarily pay the bills. and i find myself disappearing up my own backside as i extol my latest thoughts on any and everything.
3. I love OME events. Funnily enough as we organise our own breakfast seminars (2010 programme coming soon - new media partner recruited) - i occasionally have an insanely petty jealousy about other people's events and quality of info provided. I am aware this says certain things about me - most of which are not positive. It has a parallel to my eldest daughter wanting her birthday party to be best - only she (at 8) is a little more mature than me in her attitude.
4. "What about now" - some of these events (by their nature) get too caught up in the future and therefore little practical application now - or next 2 years. In digital - "the next 2 years" is an awfully long time. Our success as a business has been based around PRACTICAL application of digital techniques - combining innovation with effectiveness and probably erring on latter. Most senior HR people want to be at forefront of the latest effective techniques - virtually all don't want to be the first to do it though.
Anyway - this is not a negative slant on attending events (i think) - whenever i do attend - i meet great people and always pick up a few morsels of food for thought. It just explains why i have attended a lot less in the last year.
PS can someone send me the notes from the sessions?