I wrote the last post when buzzing one morning - this one is at 5pm on a slowish Monday - i wonder if this will affect my tone
Its my attempt to summarise how we do it here at OME (as we near 4th anniversary) and is as near a personal statement (can't bear to insert the word mission in here) as i am ever likely to come up with
- pay your bills - i once worked for a company who paid everyone late or not at all if they could help it. It was horrible when you make a creative wait 90 days for his money or having to persuade media to take your booking as you promised "cheque was in post" etc. We wanted to have a good rep and good media and supplier relationships from Day 1 - i think we achieved that
- if someone seems like a bullshit artist - they absolutely are going to be a bullshit artist. This applies to suppliers (and clients!) but most particularly any staff or business development outsourcing you want to do. You and your senior team are the best people to sell and market your business
- If you can avoid it - don't do tenders (this is may not be good advice). They may be written by people who don't understand the questions they are asking - who if they are looking at costs and commission - are asking completely the wrong questions in a digital recruitment world. So why put yourself through it. Having said that - i just did a well written tender last week that we were invited on (small shortlist etc) and managed not to win that either - so it may just be us!
- Be good to people and stay in touch if they are out of work etc. Two reasons - 1. they will appreciate what you have done and may help you in future and 2. BECAUSE ITS THE RIGHT THING TO DO!
- and finally - keep your confidence up - many people will question your business model, you as individuals, your name/logo/offices etc. People are bitchy - its just life. Don't second guess yourself - and if your confidence is down - just fake it - it will be OK