Thursday, 25 November 2010

Re-appraising Facebook for our clients

My relationship with FB as a corporate recruiting tool is a complex one (and all stuff below is a gross over simplification but its a blog post so why not)

1. We use it increasingly for PPC campaigns - very efficient/highly targeted for a certain demographic
2. We have set up with caution - Company Pages. the caution is an area i have covered many times previously. But all the classic caveats - fitting corp culture, unregulated content, a place for social interaction not biz etc
3. Therefore - our general advice is tread with care - and invest first in LI and Twitter and industry related networks/forums/blogs


i know one should not be too dogmatic and permanent in any view in digital (i have been and will continue to be wrong on many issues) but i can't help that what became a 2009 view - has almost became a mantra and that is bad.

I keep up to date and know what is going on (particularly in US) and am aware that many companies use FB as their go to place for landing pages for marketing campaigns and indeed permanent sites for talking about product/with their customers etc. However it was only when i was in US a couple of weeks ago that i saw juts how much US corporate big brand marketing is centred around and through FB. If they are happy to engage then why not UK recruitment brands??

So once again - in this hugely exciting ever changing industry - its time to dump my preconceptions/assumptions in the bin and think again - i would not want it any other way.............................

i think

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