Monday, 24 January 2011

SMART 2011 / RAD Awards

Thursday was a long day - i attended and spoke at the Smart 2011 conference - where i put extra stress on myself by deciding i would cover a new topic and also go for a workshop interactive session rather than more standard pres. Now the sad thing about speaking is i dont get as much as value from the other sessions (too busy selfishly thinking about my slot) but i really found the approach of conf refreshing. It was a world away from the uber bullshit world of social that existed in Q1 2010 - maybe it was the speakers (#mattallder #andyheadworth #steve_fogarty) but it was really grounded stuff - real world, practical advice etc.
would loved to have networked more but had the Dinner Jacket on for the RAD Awards in evening. Now this is the biggest awards in our world but our industry has changed so much - i always feel that this is an "old" industry event - still has awards for best local press advert etc. To be fair to them - they have made huge strides to make categories more modern and digital but i still feel like a bit of an outsider in the room - explaining to people/other agencies who we are and what we do - which is a bit odd 4.5 years in.
The brilliant bit of night was that our clients had 3 nominations (Pizza Express and YO! Sushi) and Pizza Express/Pink Squid won for - so congrats to all involved.

Friday was a quieter day....

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