So I wanted to summarise the industry's latest thoughts on the launch of Google for jobs.
Its either
1. seismic - will sweep Indeed, all aggregators and of course all job boards away
2. inconsequential - never going to really happen - everything will stay the same as Google's heart isn't really in it
and the rather boring OME view is that the truth lies somewhere in the middle
- the aggregator model is incredibly easy to replicate, beat, destroy by Google
- but there are some mature brands amongst the candidate community that will ensure traffic, response etc
- will Google really push this aggressively or let it happen in a slower more organic (proper definition)way
- things will probably get even more complex and messy before they get simpler
less impact than you think short term - more impact than you think long term
good night!
No comments:
Post a Comment