Monday, 19 February 2018
What is Programmatic Advertising? (2018 version)
OME is spending more and more on programmatics as a type of media and our classic job board spend is pretty flat (for reference - LinkedIn still increasing significantly, social way up, future/early talent probably our biggest growth sector which crosses all media/platforms).
However - I think we need to define the phrase Programmatic Advertising as it is used in many different ways by many different people (not necessarily wrongly)
So I want to define what it will now mean for OME and its clients
Programmatics is performance based advertising that we can manage via our automated technology and/or human intervention. Based on performance of adverts/campaigns - spend can be managed in the most efficient/effective ways. Its all about quality analytics with skilled interpretation and active campaign management.
What does this mean?
This means that job boards, aggregators, LinkedIn, social, behavioural/re-targeting can all be programmatic
its a methodology or approach not a type of media.