So I wanted to summarise the industry's latest thoughts on the launch of Google for jobs.
Its either
1. seismic - will sweep Indeed, all aggregators and of course all job boards away
2. inconsequential - never going to really happen - everything will stay the same as Google's heart isn't really in it
and the rather boring OME view is that the truth lies somewhere in the middle
- the aggregator model is incredibly easy to replicate, beat, destroy by Google
- but there are some mature brands amongst the candidate community that will ensure traffic, response etc
- will Google really push this aggressively or let it happen in a slower more organic (proper definition)way
- things will probably get even more complex and messy before they get simpler
less impact than you think short term - more impact than you think long term
good night!
Wednesday, 31 May 2017
Wednesday, 19 April 2017
Updates
So wanted to write a formal round up of OME news
1. New staff for 2017 - Sadie Beckwith and Arti Odedra joined to expand the team. Both are extremely good account executives who have joined us (so they told me in the interview) to kick on in their careers and build close client relationships and develop new opportunities for OME. They have both fitted in great and have done/are doing some great work.
2. Alexsia has taken on the exciting project of our website/social media presence/content marketing. So I can blame someone other than myself when news has not been updated as frequently as we would like.
3. Welcome to new clients include the lovely people at TUI, Café Nero, The Limewood Group, Pandora, Bink, Becton Dickinson and The Perfume Shop. Once Alexsia has finished the OME content update - you can find out what the work is we are doing for these people.
Lovely and busy - so definitely on the hunt for a new account manager if anyone if up for that challenge!
In 2 weeks time OME will be 11 years old - blimey where did that go??????
1. New staff for 2017 - Sadie Beckwith and Arti Odedra joined to expand the team. Both are extremely good account executives who have joined us (so they told me in the interview) to kick on in their careers and build close client relationships and develop new opportunities for OME. They have both fitted in great and have done/are doing some great work.
2. Alexsia has taken on the exciting project of our website/social media presence/content marketing. So I can blame someone other than myself when news has not been updated as frequently as we would like.
3. Welcome to new clients include the lovely people at TUI, Café Nero, The Limewood Group, Pandora, Bink, Becton Dickinson and The Perfume Shop. Once Alexsia has finished the OME content update - you can find out what the work is we are doing for these people.
Lovely and busy - so definitely on the hunt for a new account manager if anyone if up for that challenge!
In 2 weeks time OME will be 11 years old - blimey where did that go??????
Friday, 10 March 2017
What's Occurring March 2017
Don't think I've known it quite as busy in OME HQ as Q1 2017 - which makes me think the following
- very pleased we staffed up last year and absolutely delighted many of the team have developed so fast and have welcomed the extra work and challenges
- that clients are asking such different (and correct) questions about resource plans and how to maximise impact of their brands in candidate attraction compared to 3 or 4 years ago
- that you cant really afford to navel gaze and contemplate impact of Brexit, Trump, Hurricane Doris, new series of Game of Thrones....you just have to affect the things you can affect and get on with it
- that I assume this activity is hitting OME bottom line.....Champagne!!..... or maybe Prosecco!!........if not then Diamond White!! as usual......
just writing a more formal update on clients and staff and market - will post next week
Monday, 9 January 2017
2017
so I returned today "late" for 2017 - and would heartily recommend skipping that first week if finances and holiday entitlement allow it. But wanted to note a real positive - I don't think we have EVER had as much activity (campaigns, proposals, new business enquiries) before so early in the year
1. we are brilliant and our clients love us......hmmmmmm.....I wish that were always true - lets call it a supporting factor
2. people did not get around to doing the stuff in dec 2016 they needed to and need to get things moving ASAP - definitely another supporting factor
3. Things are pretty healthy out there economically - maybe that's just recruitment(always a decent reflection of general economic wellbeing though...)but talking to other similar businesses - we are not alone in a fast start to the year.
lets hope it stays that way after Article 50/Trump/Italian banking crisis/interest rates....Eurovision Song Contest (ok - I ran out of stuff)
Friday, 4 November 2016
Full Service???
Back in the day - clients would expect and want their agency to be "full service" - so any and all things related to recruitment marketing/adverts/research etc - came through one place/one account manager - that just doesn't exist anymore (I think for the better!)
We are, I guess, nominally full service (print, outdoor, design and build, social, mobile etc) as well as our core digital offering but in the last two weeks I have done the following co-operative work (Lord knows what else the team have been up to)
- Partnered with a great employer brand agency on a large tender
- been engaged to run a creative pitch process for a client
- Have supported a client's huge Future Talent project with a very cool Youth Marketing Agency
- outsourced a research project investigating the world of the quantum
- spoken at an event about talking to Millenials
- Inputted into the build of a CMS with a very clever tech organisation
- Co-organised a media day in USA with a partner agency based in Chicago
Don't worry - we still did a bunch of media planning and buying too - but what an agency does is now so different and I think the model of working is far, far superior
We are, I guess, nominally full service (print, outdoor, design and build, social, mobile etc) as well as our core digital offering but in the last two weeks I have done the following co-operative work (Lord knows what else the team have been up to)
- Partnered with a great employer brand agency on a large tender
- been engaged to run a creative pitch process for a client
- Have supported a client's huge Future Talent project with a very cool Youth Marketing Agency
- outsourced a research project investigating the world of the quantum
- spoken at an event about talking to Millenials
- Inputted into the build of a CMS with a very clever tech organisation
- Co-organised a media day in USA with a partner agency based in Chicago
Don't worry - we still did a bunch of media planning and buying too - but what an agency does is now so different and I think the model of working is far, far superior
Tuesday, 13 September 2016
In Defence of Business
Very much a self interested post this one
it seems that business owners or company directors have become the hate figures of society - no drama is complete without a nasty (probably abusive or a crook) boss and news and comment stories are accompanied by photos of Philip Green on his yacht or Mike Ashley and his wad of £50 notes.
This is not the reality I encounter.
Most business owners who I know probably have a very similar story to my own and OME
we set up 10 years ago
Sean and I risked it all - we had mortgages and responsibilities and took zero remuneration in Year 1 and very little in Years 2 and 3 (compared to our previous earnings)
So as the business grows and our personal returns improve - I try not to feel too guilty about enjoying the fruits of our labour
We employ an increasingly large workforce (many have been with us 5 years+) and I believe we pay them well, offer them a great working environment and lots of training and development
We do this to a) employ a happy motivated team b) to retain them in the business c) because its the right thing to do - we want them to share the success of this business and be evangelists for OME
In my view its a combination of self interest (retain them - employ them to produce a return for OME) economic reality (best staff will leave if you underpay) and benevolence (its lovely to be seen to be a good employer)
and the fact is - most businesses and their owners think like this too (probably not Phil and Mike above!)
right, will go back to talking about digital recruitment....
it seems that business owners or company directors have become the hate figures of society - no drama is complete without a nasty (probably abusive or a crook) boss and news and comment stories are accompanied by photos of Philip Green on his yacht or Mike Ashley and his wad of £50 notes.
This is not the reality I encounter.
Most business owners who I know probably have a very similar story to my own and OME
we set up 10 years ago
Sean and I risked it all - we had mortgages and responsibilities and took zero remuneration in Year 1 and very little in Years 2 and 3 (compared to our previous earnings)
So as the business grows and our personal returns improve - I try not to feel too guilty about enjoying the fruits of our labour
We employ an increasingly large workforce (many have been with us 5 years+) and I believe we pay them well, offer them a great working environment and lots of training and development
We do this to a) employ a happy motivated team b) to retain them in the business c) because its the right thing to do - we want them to share the success of this business and be evangelists for OME
In my view its a combination of self interest (retain them - employ them to produce a return for OME) economic reality (best staff will leave if you underpay) and benevolence (its lovely to be seen to be a good employer)
and the fact is - most businesses and their owners think like this too (probably not Phil and Mike above!)
right, will go back to talking about digital recruitment....
Wednesday, 27 July 2016
First Half 2016 - Quick review
so off next week - and perfect time to quickly check back on what has happened for OME first part of 2016
- it was a very good business performance - we grew again last year (that's every year of our 10 year life) - each year we think is there anyway of outperforming the previous and so far we have done (obvs that I guess will stop at some point - but not next year I hope)
- new clients include - TUI, McDonalds, Virgin Media, TMF Group, Avis, Bidvest, Gaucho, National Autistic Society, Avenues and more. 1 or 2 clients moved on but we don't talk about them - do we?
- Job Boards still provide a huge revenue stream for the business but LinkedIn is by far and away our biggest supplier - and the channels that showed most growth were Programmatics, Aggregators and Social (inc sites like Glassdoor)
- New staff (seeking an account manager right now - please apply) included Alexsia, Olly, Anna and Rosie. Who are all rather wonderful (or we don't know their dark side yet!)
- Development - we have made concerted effort to build peoples roles and challenge them further. Chloe Lovick joined the Mgmt team as Head of Media and other promotions followed
- feel that Kork and Jamie are fully part of all of our major decision making process - cant think of many decisiosn that Sean and I would take apart from them (maybe apart from their ££££)
- God knows Brexit will bring - but things seem fine (ish) so lets just crack on and see what happens
And on a positive note - I don't think I have enjoyed my job as much as I have these last few months and not quite sure why - but will take that!
- it was a very good business performance - we grew again last year (that's every year of our 10 year life) - each year we think is there anyway of outperforming the previous and so far we have done (obvs that I guess will stop at some point - but not next year I hope)
- new clients include - TUI, McDonalds, Virgin Media, TMF Group, Avis, Bidvest, Gaucho, National Autistic Society, Avenues and more. 1 or 2 clients moved on but we don't talk about them - do we?
- Job Boards still provide a huge revenue stream for the business but LinkedIn is by far and away our biggest supplier - and the channels that showed most growth were Programmatics, Aggregators and Social (inc sites like Glassdoor)
- New staff (seeking an account manager right now - please apply) included Alexsia, Olly, Anna and Rosie. Who are all rather wonderful (or we don't know their dark side yet!)
- Development - we have made concerted effort to build peoples roles and challenge them further. Chloe Lovick joined the Mgmt team as Head of Media and other promotions followed
- feel that Kork and Jamie are fully part of all of our major decision making process - cant think of many decisiosn that Sean and I would take apart from them (maybe apart from their ££££)
- God knows Brexit will bring - but things seem fine (ish) so lets just crack on and see what happens
And on a positive note - I don't think I have enjoyed my job as much as I have these last few months and not quite sure why - but will take that!
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