Having a chat about online recruitment in the car on saturday (as you do...) - and i have finally worked out why i am such a curmudgeon about many innovations in online media - and it is essentially that i am personally not into the gadgets and the fads - so i tend to think exclusively in the realms of how this may work practically and even then how it can be used for clients to recruit and brand themselves. Which is a pretty non creative, non blue sky thinking (dare i say dull) appraoch to life. But its been the same personally with mobile phones, PDAs, Laptops etc. I am personnally just not that excited about the iPhone.
So professionally while i think it enables me to see a products application and translate that into the business world and not to fritter a clients precious budget - it does mean i have to force myslef to be persuaded of the possibilities and to open my mind. (at least once a year anyway)