Nice simple blog post - it does not need much space but has benefit of being 100% true.
It is this - every single objection i hear about social recruiting/social media recruiting
- not proven
- does not work
- only works for tech/geeks/young people
- no case studies
- USA different to Europe
- dont trust the metrics
- can't make any money from it (this is a supplier issue)
Are exactly word for word the objections - people made about job boards and PPC by print publishers or conservative clients.
and we all know how that one turned out.