Friday, 24 September 2010

Lessons of Digital Recruitment History

Nice simple blog post - it does not need much space but has benefit of being 100% true.
It is this - every single objection i hear about social recruiting/social media recruiting
- not proven
- overhyped
- does not work
- only works for tech/geeks/young people
- no case studies
- USA different to Europe
- dont trust the metrics
- can't make any money from it (this is a supplier issue)

Are exactly word for word the objections - people made about job boards and PPC by print publishers or conservative clients.

and we all know how that one turned out.


Grey101 said...

They are also what people said about Second Life.

Anonymous said...

Second what?

domsumners said...

wise words indeed - my only response is that Second Life was a product not an industry. There have been and are many rubbish products out there.