Friday 24 September 2010

Lessons of Digital Recruitment History

Nice simple blog post - it does not need much space but has benefit of being 100% true.
It is this - every single objection i hear about social recruiting/social media recruiting
- not proven
- overhyped
- does not work
- only works for tech/geeks/young people
- no case studies
- USA different to Europe
- dont trust the metrics
- can't make any money from it (this is a supplier issue)

Are exactly word for word the objections - people made about job boards and PPC by print publishers or conservative clients.

and we all know how that one turned out.

3 comments:

Grey101 said...

They are also what people said about Second Life.

Anonymous said...

Second what?

domsumners said...

wise words indeed - my only response is that Second Life was a product not an industry. There have been and are many rubbish products out there.