Someone mentioned that they firmly believed that the print classified (jobs,cars,homes) would return due to dissatisfaction with quality and quantity of response etc.
And then someone said so on twitter (my former golf buddy @alconcalcia) too
My first thought was they were joking but apparently not.
now the solution to quantity and quality response problems are
Clear employer/job offering and compelling reason to apply
Good copy - keywords / seo etc
Plan and buy the Relevant and best media
Simple response mechanism
And great process/screening/resp mgmt
Now by definition these are broad topics that will differ and the solutions need to fit each client, but give me the above or let me create the above and your responss problems will disappear.
Now to use response as a reason to go back in time 5 years is to like reacting to some repairs that need doing to your car by ditching it and getting a horse instead.
To be fair it would mean i made a hell of an entrance when i arrived at my next meeting.