- Be a shameless self promoter - if you do not constantly extol the virtues of your business - don't expect anyone else to. Yes - you can do it in a self deprecating "British" type way - but don't stop doing it. Clients i think are really attracted by the genuine enthusiasm we bring to our work.
- Most people will help you most of the time (if they can) - don't be afraid to ask. I have a generally sunny disposition as to the motivations of suppliers, clients, partners and this has been regularly supported by help and assistance along the way. So thanks!
- Always help these same people where you can - its called Karma (or more cynically you scratch my back...)
- Keep it simple with clients - confusion = inactivity.
- Try and avoid 4 hour meetings and 20 page proposals (connected to Point 4) - our greatest successes have been from getting a small defined piece of work - doing it brilliantly and delivering the results and then being awarded larger and larger projects or all the work.
- Don't work for (insert rude word) clients - i really don't think its worth it - no matter how keen you are to get them on board. It will end in stress and probably a poor financial return. Our clients (and staff) seem to be similarly like minded people who take great pride in their work and want to be the best at what they do but also have it in the right perspective.
- Spend as little money as possible in Year 1 - concentrate on getting billing clients - the furniture, infrastructure, nice branding can come later
- Take a break occasionally. It is tough not to become a little obsessed by what you do - but us softies in media/advertising do need to switch off sometimes. And we certainly became a little frazzled. Go out, go on holiday - bunk off and have a game of golf, whatever it takes.
- Have faith that if you have a good business idea/product and are motivated enough to deliver it - success will come. As a small business - you will out-service a corporate entity - its a fact of life - and lots of clients appreciate and value that service. some don't - but so what?
- Finally - put aside the money for your tax bill ( i so wish i had done that!)
Tuesday, 20 May 2008
OME - 2 Years Old - Things I have Learnt - Part 1
where did those 2 years go??? Some random truths i have picked up on the journey as an owner of my own rec advertising business