Wednesday, 7 May 2008

whats a single job posting cost?

Official answer - anywhere between £0 and £999 and yet there is a general consensus that a job board posting costs between £300 and £500 - it does not matter if its or a posh site like - its another sign of the messy world of online recruitment advertisng that a ratecard price has no relation to quality of product or expectation of results but more about charging a naive customer as much as possible while offering a consultancy 20 times the job postings for same price. I am not complaining as a non naive buyer - our customers get competitive advantage - so makes us look good!
It is the one area that we now see the occasional price objection (and i maintain that in online rec adv - you should never get a price objection as the comparsion to press or rec con costs is laughable) which is progress i guess. RBI's telesales operation want to charge £990 for postings on their sites, PeopleManagement is getting up there too - but believe me you do get customers (rightly in most cases) saying they wont pay that much for a single job posting. is there a price point now at which point a site begins to lose business? answer - not sure depends on how market dominant site is - are they relating it to their ecommerce prices and their offers to rec cons - answer - almost certainly not.

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