Its not happened in ages but its an online recruitment classic. We got given the go ahead on a small project for a client. And out of their inventory of current job requirements we got given two absolute uber niche specialist roles to go online with that have been unfilled for 6 months), rather than their main more normal generic jobs which make up the bulk of their needs. Its where straight talking has to come in - as otherwise you end up in a few weeks after lots of hard work with disappointment and disillusionment and the potenetial to stall online migration as senior decision makers still "not sure" it works.
Digital recruitment is brilliant - but as the saying goes there is no point putting lipstick on a pig or indeed buffing a turd.