Sunday, 26 June 2011

BeKnown - 1st Thoughts

So Monster have stepped into the fray into the much discussed social network solution for jobs by launching BeKnown loads of info in link and Matt has given his initial thoughts here.

Essentially - its introducing a LinkedIn type product to the Facebook audience (gross oversimplification i know)

So what do i think?
- the perfect solution does not (nor should it ever) exist to corral the platforms of social media into a neat job ad/app box. And i am sure Monster doesn't think its a panacea either.
- it's a pretty cool solution. Very easy to distribute, network, "follow" relevant companies, jobs, people.
- unsurprisingy but pleasingly they have put as much thought into how organisations may use it as opposed to just candidates. This obviously will help its commercial take up.
- There are many companies who want to "do" social and this may be a very easy way to dip toe in water.
- I hope Monster put a lot of money behind marketing it - as if they do and they get some momentum - this could be a massive game changer - could being the operative word as ever who really knows.

As for the business model - i will have to come back to you on that one!

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